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SEO - Search Engine Optimization

Let's brag for a moment, you are reading this right now because we are good at getting websites noticed.
We can do it for yours too, through the magic of SEO!


Local SEO Magic for Small Businesses - IMPACT your SEO ranking

Unlocking the secrets of local search optimization doesn't have to be out of your control. At IMPACT, we understand the challenges faced by small businesses aiming to enhance their online presence and search rankings on Google and Bing. Let's demystify the world of local search SEO and make your business stand out in your neighborhood. Oh, and let's do it without the tech jargon, shall we? 😉


What is Local Search and Why Does it Matter?

Let's start with what is SEO? Search Engine Optimization (SEO) is a very clever set of systems that look for topics, keywords, reviews, etc. that indicate how relevant your website would be compared to what someone is searching for.

Local search optimization revolves around making your online presence more visible and highly ranked in search engine results for a location area. Imagine you own a small restaurant or shop, and you want locals to easily find you when they search for products or services in your area. Local search optimization is your key to being noticed and securing a spot in the coveted "map pack" results on Google.


NAP Consistency: The Unsung Hero of SEO

NAP (Name, Address, Phone Number) consistency is the unsung hero of local SEO. Ensuring these details are accurate and consistent across all platforms builds trust with search engines and potential customers as a result.


Why Should You Care About Local Search?

If someone in your city searches for "best pizza places near me" or "coffee shops in Fort Wayne," you want your business to be on that first page of results. By optimizing your online presence for local search, you increase the chances of being discovered by locals actively seeking products or services in your area.


How Do We Make Local SEO Work for You?

Optimizing Your Google Business Profile (GBP): The GBP, formerly known as Google My Business (GMB), is a game-changer for local search. It's like your virtual storefront on Google Maps and Search. IMPACT is here to guide you through optimizing your GBP, step by step.

  1. Claim and Verify: If you don't own your GBP listing, you're missing out! We help you claim and verify it to gain control.
  2. Accurate Business Info: Consistency is key. We ensure your business name, address, phone number, and website details match across platforms, in all places.
  3. Categories and Attributes: Picking the right categories and attributes boosts your visibility. We'll help you make the best choices.
  4. Compelling Description: Crafting a keyword-rich description sets the stage for attracting potential customers. We use inteligent systems that score content and make suggestions to ensure the best results. We'll make your business shine!
  5. Rich Media Integration: Adding high-quality images and videos gives customers a visual taste of what you offer. We call it "proof of work."
  6. Reviews and Ratings: Once you are showing up in results, we are fulls team ahead to improve your ranking and make sure you hold a position at the top! Managing customer reviews builds trust and positive reviews can be your best marketing tool.
  7. Posts and Updates: Regular posts and site updates keep your GBP fresh and engaging, attracting more views and likes.

Local Search Presence Management: Going beyond GBP, we implement a holistic approach to improve your local search visibility. From local keyword research to on-page optimization and building local citations, we've got it covered.

Map Pack Mastery: Ever heard of the "map pack"? It's that local map section in search results. We optimize your business to increase the chances of appearing here, a game-changer for attracting potential customers.


Our Foolproof Approach to Local SEO:

  1. Thorough GBP Audit: We start with a deep dive into your GBP, identifying areas for improvement.
  2. Accurate and Consistent Info: Your NAP details should sing in harmony across all platforms. We ensure that.
  3. Category Optimization: Picking the right categories is an art. We make sure you're showcasing your business accurately.
  4. Compelling Business Description: We help you tell your story in a way that captivates and attracts.
  5. Rich Media Integration: A picture speaks a thousand words. We make sure your visuals are saying the right things.
  6. Review Management: Positive reviews can be your silent salespeople. We help you manage them effectively.
  7. Regular Posting and Updates: Keeping your audience engaged with regular updates is crucial. We've got the strategy for that.

Local SEO Integration: We seamlessly integrate local SEO strategies into your overall optimization efforts. From local keyword research to building citations, we cover it all.


Data Monitoring and Reporting: We keep a watchful eye on your GBP's performance, providing detailed reports and analyses.

Ongoing Optimization and Maintenance: Local SEO is not a one-time task. We're here for the long haul, ensuring your local search presence remains robust.


IMPACT your Local SEO Excellence

If local search seems like uncharted territory, let IMPACT be your guide. We specialize in local search optimization and have the expertise to make your business shine online.  IMPACT is your go-to team! If we weren't good at it, you wouldn't be here right now!

Take the first step towards local search SEO success and contact IMPACT today!

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