Let's start with what is SEO? Search Engine Optimization (SEO) is a very clever set of systems that look for topics, keywords, reviews, etc. that indicate how relevant your website would be compared to what someone is searching for. Our SEO game is so strong, you are on our website reading about how we can help you with your SEO. Think about that 😉
In today's competitive digital landscape, businesses face the daunting challenge of standing out amid the virtual noise of the web. Many struggle with the intricate puzzle of Search Engine Optimization (SEO), grappling with the complexities of algorithms, ever-changing trends, and the elusive quest for online visibility. The common problem? Businesses find themselves lost in the vast expanse of the internet, failing to harness the true potential of their online presence, overwhelmed by the task of optimizing their entire website and social media for SEO they only kind understand. It can be a LOT!
Understanding SEO for Non-Tech Small Businesses
If you are a small business owner looking to boost your online presence without diving into the deep dark technical world of SEO? IMPACT specializes in making SEO accessible for businesses like yours. Let's you understand, at high-level, what on-page SEO and how it will help you increase your brand's exposure.
Decoding On-Page vs. Technical SEO
While both strategies aim to boost your brand's visibility, they tackle different aspects. Technical SEO delves into page and site speed, content relevance, site structure, indexing, and schema. It's the behind-the-scenes hero that complements and supports your on-page optimization. You might not see technical SEO upfront, but it's doing the essential framework in the background.
On-Page SEO
On-page SEO focuses on optimizing individual web pages with specific keywords and phrases to improve your relevance ranking (as a trusted source) enhance exposure and drive traffic to your website and social media. This strategy involves tweaking page-specific elements, such as headings, title tags, content, and internal links. Our team of SEO experts ensures every web page, whether it's a location, service, landing page, or blog post, gets the attention it deserves.
The IMPACT approach for on-page SEO focus on enhancing specific features to optimize your on-page SEO:
- Keywords in URL: We strategically place keywords in URLs to boost rankings.
- Short URLs: Google loves concise URLs. We steer clear of unnecessary words, ensuring efficiency and avoiding future corrections.
- Title Tags: Keywords in title tags matter, but placement is key. We ensure keywords take the spotlight right at the beginning.
- Keyword Placement in Content: For effective on-page SEO, keywords grace the first 150 words of content. Google prioritizes these initial words, so we put your keyword upfront.
- Image Optimization: An image is worth a million words, but Google needs a little help. We pick impactful images and ensure they're appropriately labeled with filename and alt tags. This step is crucial for Google to "see" your image. Bonus points if the image aligns with the keyword.
Our SEO lead you to us... Let's IMPACT your SEO!
Internet marketing is a game-changer, and we're here to make it work for you. IMPACT's SEO experts are ready to handle your marketing needs without overwhelming you with technical details. Reach out to us today, and let's craft a strategy to boost your website traffic and sales.